According to the network text analysis method, the tourists' perception of the image they want to know about the Glorious Orient based on the user comments on the Ctrip website are collected through the data collection software "Octopus Collector", and the online text is analyzed with the help of ROST CM6.0 text analysis software. High-frequency word analysis, semantic network analysis and sentiment analysis to study tourists' image perception of tourist destinations. The results show that: (1) the Glorious Orient theme park attracts tourists by combining high-tech and stimulating experience items; (2) The semantic network diagrams are mainly positive or neutral words, indicating that tourists are opposite each other. The overall image perception of the Glorious Orient is better; (3) The sentiment analysis shows that tourists are highly satisfied with the Glorious Orient, but some problems that need to be paid attention to are also summarized in the negative emotions.
Shuikou Township, Huzhou City, Zhejiang Province is selected as the research area, and the rural non-use value of Shuikou Township, Huzhou City in 2022 is quantitatively studied by using the open double boundary dichotomy Conditional Value Method (CVM) and the Willingness To Pay (WTP) survey. The research results show that: 1) in 2022, the average willingness to pay value of the rural nature of the tourist destination is 82.74 yuan / person without considering other explanatory variables. After taking into account some explanatory variables such as personal social and economic attributes, the average willingness to pay value is 90.91 yuan / person, of which existential value and choice value are the main forms; 2) the potential value of the rural nature is huge, and the protection of the rural nature is very important to the rural tourism of Shuikou Township, which should attract the attention of rural tourism operators.
Access to the requested content is limited to institutions that have purchased or subscribe to SPIE eBooks.
You are receiving this notice because your organization may not have SPIE eBooks access.*
*Shibboleth/Open Athens users─please
sign in
to access your institution's subscriptions.
To obtain this item, you may purchase the complete book in print or electronic format on
SPIE.org.
INSTITUTIONAL Select your institution to access the SPIE Digital Library.
PERSONAL Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.