Color constrasts in advertising: facade colors of food and drink consumption venues

John Hutchings

doi:10.1117/12.464763

6 June 2002 Color constrasts in advertising: facade colors of food and drink consumption venues

John Hutchings

Proceedings Volume 4421, 9th Congress of the International Colour Association; (2002) https://doi.org/10.1117/12.464763
Event: 9th Congress of the International Color Association, 2001, Rochester, NY, United States

Abstract

The building facade has a visually defined impact and there are numerous forces driving the choice of colors used. Commercial premises such as pubs, restaurants and bars are normally but not always clearly marked as such. Although we human beings can have the option of free choice in the colors we use around the home there are numerous positive driving forces dictating those we use in business life. Many of these factors have been identified. They depend on the type of population these venues serve, their geography and their traditions.

Citation Download Citation

John Hutchings "Color constrasts in advertising: facade colors of food and drink consumption venues", Proc. SPIE 4421, 9th Congress of the International Colour Association, (6 June 2002); https://doi.org/10.1117/12.464763

ACCESS THE FULL ARTICLE

INSTITUTIONAL
Select your institution to access the SPIE Digital Library.

SELECT YOUR INSTITUTION

PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.

PERSONAL SIGN IN

No SPIE Account? Create one

PURCHASE THIS CONTENT

SUBSCRIBE TO DIGITAL LIBRARY

50 downloads per 1-year subscription

Members: $195

Non-members: $335 ADD TO CART

25 downloads per 1 - year subscription

Members: $145

Non-members: $250 ADD TO CART

PURCHASE SINGLE ARTICLE

Includes PDF, HTML & Video, when available