Market basket analysis visualization on a spherical surface

Ming C. Hao; Meichun Hsu; Umeshwar Dayal; Shu Feng Wei; Thomas Sprenger; Thomas Holenstein

doi:10.1117/12.424933

3 May 2001 Market basket analysis visualization on a spherical surface

Ming C. Hao, Meichun Hsu, Umeshwar Dayal, Shu Feng Wei, Thomas Sprenger, Thomas Holenstein

Proceedings Volume 4302, Visual Data Exploration and Analysis VIII; (2001) https://doi.org/10.1117/12.424933
Event: Photonics West 2001 - Electronic Imaging, 2001, San Jose, CA, United States

Abstract

This paper discusses the visualization of the relationships in e-commerce transactions. To date, many practical research projects have shown the usefulness of a physics-based mass- spring technique to layout data items with close relationships on a graph. We describe a market basket analysis visualization system using this technique. This system is described as the following: (1) integrates a physics-based engine into a visual data mining platform; (2) use a 3D spherical surface to visualize the cluster of related data items; and (3) for large volumes of transactions, uses hidden structures to unclutter the display. Several examples of market basket analysis are also provided.

Citation Download Citation

Ming C. Hao, Meichun Hsu, Umeshwar Dayal, Shu Feng Wei, Thomas Sprenger, and Thomas Holenstein "Market basket analysis visualization on a spherical surface", Proc. SPIE 4302, Visual Data Exploration and Analysis VIII, (3 May 2001); https://doi.org/10.1117/12.424933

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