The AI-enhanced image: between identity and innovation of graphic designers

Khaled M Mohamed; Mervat Medhat; Manar Daher; Layal W Ayoub

doi:10.1117/12.3046205

19 September 2024 The AI-enhanced image: between identity and innovation of graphic designers

Khaled M Mohamed, Mervat Medhat, Manar Daher, Layal W Ayoub

Author Affiliations +

Proceedings Volume 13225, Sixth International Conference on Image, Video Processing, and Artificial Intelligence (IVPAI 2024); 1322509 (2024) https://doi.org/10.1117/12.3046205
Event: Sixth International Conference on Image, Video Processing and Artificial Intelligence, 2024, Kuala Lumpur, Malaysia

Abstract

This study examines the impact of AI-generated design (AI-GD) tools on graphic designers' creativity, professional identity, and design process efficiency. The research evaluates the integration of AI tools (images from text generators) into traditional design practices using a sample of 40 undergraduate graphic design students from Ajman University. Findings reveal that AI-GD tools significantly enhance creativity and professional development, particularly in idea generation and layout design. Additionally, AI increased confidence and created a stronger professional identity. The study emphasizes that AI tools improve the integration of designs with cultural and contextual aspects; however, the study believes human oversight remains crucial for capturing historical and cultural nuances. The preference for a hybrid approach combining AI-GD and traditional human H-GD tools in design was evident, in new teaching methods and future projects. The results also indicate strong students’ interest in further AI training integration in graphic design education. This research underscores the need for educational curricula to adapt, equipping students with the skills to leverage both (AI-GD) and (H-GD) design methods.

(2024) Published by SPIE. Downloading of the abstract is permitted for personal use only.

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Khaled M Mohamed, Mervat Medhat, Manar Daher, and Layal W Ayoub "The AI-enhanced image: between identity and innovation of graphic designers", Proc. SPIE 13225, Sixth International Conference on Image, Video Processing, and Artificial Intelligence (IVPAI 2024), 1322509 (19 September 2024); https://doi.org/10.1117/12.3046205

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KEYWORDS

Artificial intelligence

Design

Graphic design

Visualization

Image processing

Education and training

Semantics

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