Discussion of marketing decision-making strategies based on market research

Keying Zhang

doi:10.1117/12.2656793

13 January 2023 Discussion of marketing decision-making strategies based on market research

Keying Zhang

Proceedings Volume 12510, International Conference on Statistics, Data Science, and Computational Intelligence (CSDSCI 2022); 1251005 (2023) https://doi.org/10.1117/12.2656793
Event: International Conference on Statistics, Data Science, and Computational Intelligence (CSDSCI 2022), 2022, Qingdao, China

Abstract

Company decisions cannot be implemented through the subjective will of leaders; therefore, market research is required to help determine the approach. By continuously comparing and combining information, industry research will carry out its purpose. In this work, we first use Python to do the data pre-processing, then contrast the most pertinent variables. Regression analysis, comparative analysis, and other techniques are being used to analyze the responses. In this paper, using wine sales as an opportunity to highlight overall spending. The findings indicate that people's purchasing preferences are greatly influenced by their quality of qualification and revenue. Discovering if there is a connection between the factors is also another goal.

Citation Download Citation

Keying Zhang "Discussion of marketing decision-making strategies based on market research", Proc. SPIE 12510, International Conference on Statistics, Data Science, and Computational Intelligence (CSDSCI 2022), 1251005 (13 January 2023); https://doi.org/10.1117/12.2656793

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