Analysis of high quality customer identification and marketing service strategy based on big data

Qin Xiao

doi:10.1117/12.2624926

19 December 2021 Analysis of high quality customer identification and marketing service strategy based on big data

Qin Xiao

Proceedings Volume 12128, Second International Conference on Industrial IoT, Big Data, and Supply Chain; 121280F (2021) https://doi.org/10.1117/12.2624926
Event: 2nd International Conference on Industrial IoT, Big Data, and Supply Chain, 2021, Macao, China

Abstract

In the process of accelerating urbanization, the Internet technology has been fully promoted, at this time using the algorithm based on big data technology to identify high-quality customers has become the focus of marketing attention. Therefore, on the basis of understanding how to identify high-quality passenger sources based on big data, this paper analyzes how to carry out marketing services in view of taxi track data mining.

Citation Download Citation

Qin Xiao "Analysis of high quality customer identification and marketing service strategy based on big data", Proc. SPIE 12128, Second International Conference on Industrial IoT, Big Data, and Supply Chain, 121280F (19 December 2021); https://doi.org/10.1117/12.2624926

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